Overview

Betahaus is a co-working space for creatives and entrepreneurs. The Sales Managers of Betahaus were faced with the challenge of spending a lot of time and doing manual work to be able to see which rooms in Betahaus were available, at which dates. The management didn’t have an overview of the used space and the respective revenue. In order to solve the challenges, rapidly iterate and prototype new ideas, we ran a design sprint with the sales managers.

Role & Team

I was the Design Sprint facilitator, facilitating a group of 2 sales managers, a design lead and a developer.

Year

2020

My Contribution

I was invited to Betahaus as the Design Sprint facilitator by Obst Digital, a freelance design & development collective to prepare all the material and the process. I facilitated the design sprint by giving tasks and keeping the group on time. I contributed to the final prototype, collaborating with the Lead Designer from Obst Digital.

Expert Interview

We started the sprint with a discussion with the experts of the product, the sales managers, in order to get a better understanding of the product and the main pain points.

I asked the group 2 questions: “What’s the problem your product is trying to solve?” & “What are the main pain points?”.

The team came up with formulations of How Might We (HMW)’s.

Long Term Goal

To define the long-term goal, I asked the group:

"Imagine your product two years from now—if everything went perfectly, what would success look like?"

Map

I drew the user journey map on a whiteboard with the input from the group. We mapped the top-voted HMWs to relevant areas and dot-voted on the one we believed was the most crucial one to focus on for achieving the long-term goal.

4-Step Sketch

After a review of the existing ideas of inspiration, I asked the group to sketch out some ideas. We proceeded with the “Crazy 8” exercise.

The team members then dot-voted on the sketches of the solutions and decided which one has the best chance to achieve the long-term goal.

Storyboard

Once we had a “winner” solution sketch from the dot-voting, we created the storyboard to show the flow of it. We defined the steps the user would be taking to move through the journey. The goal was to unify the entire team on the flow.

Next Steps

After an initial review with the group, the next steps are to create a low fidelity prototype together with the Lead Designer, user test the prototype, iterate based on the feedback, prepare ready for dev designs and then proceed with development.

Reflections

I really enjoyed planning and facilitating this Design Sprint. It strengthened my facilitation skills and it was empowering to inspire creativity in a group of people outside of traditional creative roles to tackle their challenges.

© Esin Ozcan 2025