Creating a Shopping Experience on TV at Axonista

Overview

Axonista is a video innovation company, powering video-centric digital experiences for brands.

At Axonista, I worked on creating a prototype to build on Roku TV and Fire TV, for the leading e-commerce broadcaster QVC. Together with the team, our goal was to create a great TV shopping experience.

Role & Team

I was the UX/UI Designer of a team consisting of a Product manager, Roku developer, Android developer and a Tech Lead.

Timeline

May 2020 - October 2020

How might we merge 2 experiences, watching & shopping, and design a great
TV shopping experience?

My Contribution

As the UX/UI Designer of the team, I iteratively created user flows, user story maps, wireframes and prototypes throughout the project. We went through them with our client QVC’s Design Lead in our weekly meetings. We defined the direction of the project together by reviewing my suggestions and explorations. I applied the decisions we took to the final project assets. 

For more information, please reach me at esinozccan@gmail.com.

 
 

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© Esin Ozcan 2025